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Why Affordability Matters
Homeownership is a cornerstone of household stability, wealth-building, and community resilience. As prices rise faster than incomes, entire segments of the population—seniors, single parents, essential workers, newcomers and first-time buyers—are being permanently excluded from ownership. This exclusion creates long-term social and fiscal costs that are ultimately borne by governments and communities. SBC addresses affordability not through short-term subsidies, but by changing how homes and communities are delivered—reducing costs at the source and preserving affordability over time.
Our Values
Affordability as Essential Infrastructure
Housing affordability is not a niche outcome—it is essential infrastructure for a functioning society. Solutions must be repeatable across regions and resilient to market cycles.
Innovation with Accountability
Innovation must deliver measurable improvements in cost, speed, and quality—not novelty for its own sake. SBC is structured to think in decades, ensuring affordability is preserved as the organization grows.
Dignity, Transparency & Trust
Ownership provides stability, autonomy, and long-term opportunity. SBC operates with clear governance, financial accountability, and alignment with the public interest.


Tosh Serafini
Head of Production
Tosh leads all production and manufacturing related efforts, while pushing the innovation envelope. He also sets our capital strategy and oversees its effective implementation
Our Leadership

Mitch Bloom
Head of Community Design and Development
Mitch oversees the various components of community design and roll out, ensuring our communities meet the needs of our stakeholders. He also oversees our policy and government relations efforts.
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Simon Feizo-Gas
Head of Operations
Simon leads our operational workflows, streamlining the path from conceptual design to project completion. He coordinates people, processes & priorities to keep every project on track.

Graham Bird
Graham Bird is President and CEO of GBA Group, an Ottawa-based development and project management firm. He brings decades of experience leading complex projects, major redevelopments, and community-focused partnerships.

David Gourlay
David Gourlay is the Strategic Partnerships Advisor with Homeward Public Affairs, bringing over 25 years of experience across public, private, and charitable sectors. He helps organizations build partnerships, strengthen strategy, and deepen community impact, and also serves on the Advisory Board for Canada’s Forest Trust.
Board of Directors

Jorge Castellanos
Jorge Castellanos is a civil engineer and executive with over 30 years of experience leading operations and strategic initiatives across North America’s engineering and construction sectors.

Tracy Wang
Tracy Wang's extensive experience as a non profit executive focuses on combining community and data-informed decisions to build sustainable and scalable solutions that empower individuals and communities.
Advisory




Eli El-Chantiry
Eli El-Chantiry served on Ottawa City Council representing West Carleton–March and was Deputy Mayor of Ottawa. He also served as Vice Chair of the Rural Ontario Municipal Association (ROMA), advocating for rural communities across Ontario.
Advisor/Consultant
Available Position
Advisor/Consultant
Available Position
Advisor/Consultant
Available Position



Strategic Partners

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Immediate Deployment
Our company is fully positioned to initiate community development immediately, with an integrated, experienced team already in place across all critical disciplines.
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Planners & Architects (Urban/Rural)
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Designers & Client consultants
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Mechanical & Structural Engineers
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Geotechnical & Environmental Engineer
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Septic systems Designer & Installers
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Well drilling Team
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Project Manager (Schedule, budget, materials, trades)
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Project Coordinators & Procurement Manager
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Site Project Manager & Forepersons
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Underwriter & financial advisor
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Certified/License Trades (Electrical, Plumbing, Mechanical, Excavation)
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Helical footings installers
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Legal & Administrative representatives
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Director of Operations
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Director of Communications
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Director of Sale & Marketing